Liz Dobson, M.A.

Sales Leader, Change Agent, Adoption Advocate

Education:

Lehigh University, M.A., Sociology
Scholarship Award Recipient
Cum Laude

University of Pittsburgh, B.S., Business Administration
Robert Lavelle Scholar
Major: Marketing , Minor: Studio Arts
Certificate in International Business, Spanish emphasis

Email:

Liz@FamilyRemixed.com

A Bit About Me

Award-winning sales and marketing leader with a proven track record of success growing new or underdeveloped markets through productive business analysis, insightful strategic planning, and sales execution.

A results-driven change agent with documented success in sales and business development across pharmaceutical & telecommunication industries. I am a natural leader with strong organizational and analytical skills, adept at prioritizing tasks and executing strategies efficiently.

An excellent communicator with a proven ability to engage individuals from diverse ethnic and socio-economic backgrounds. Skilled in problem-solving, delegation, and driving teams toward a common goal.

A sought-after trainer, speaker, and writer, specializing in adoption, inclusive group dynamics, and race including as a TEDx speaker, guest on PBS’ Courageous Conversations, and contributor to Motherly, a national publication reaching millions monthly.

Work Experience

2004-2009

Pfizer Inc. - Pharmaceutical Sales Representative - Queens, NY

Exceeded sales quotas in a million dollar plus New York Metropolitan territory comprised of hundreds of diverse medical
professionals and managed a collective budget of $250,000 dollars.
Accelerated sales growth in a dormant territory (ranked 234/250) to the 3rd highest producing sales territory in the division’s
East Coast Region in just over 12 months.
Played key role in region’s launch for new product, Lyrica; selected by manager to lead district’s pilot programs for new product
launch which resulted in explosive sales growth in territory from 70.67% of quota increased to 108.39% in 8 months.
Led my district in program engagement by consistently having the highest number of doctors commit and attend district wide
speaker programs and often far exceeded expectations in the number of attendees at the events.
Spearheaded customized business plans and marketing strategies to promote a multi-product portfolio to hundreds of
physicians within a 7-zip code territory; initiated monthly planning meetings to analyze sales metrics, identify target customers,
and maximize sales impact.

2009-2025

Source Connect International, LLC - Consultant - Pennsylvania

Responsible for business development in new and emerging markets in B2B as well as direct to consumer for a large, multi-national telecommunications & commercial services company.
Consistently ranked in top 25 nationally for new customer acquisition & organization growth.
Attracted, developed, & trained teams of 600+ independent sales representatives; proactively created & strategically designed
training guides & a support system for new reps that were then implemented by company leadership to use in other markets.
Within the first 18 months of developing a new PA territory, increased customer growth by 100%.
Recognized by company president with the highest honor of President's Club Award: awarded to top 3% nationally for new
business production.

2016-2025

FamilyRemixed - Co-Founder

Founded a non-profit organization focused on equpping parents, family and care-takers in adoption and interracial families.
Planned & executed FamilyRemixed launch event as a follow-up from my internationally-viewed TEDx talk on implicit bias.
Successfully secured corporate sponsorships and donations for the launch event which was attended by 100+ people.
Featured speaker for TEDx virtual event, highest virtual attendance of that summer series (2020)

FamilyRemixed - Writer

Developed research-backed training, programming, and resources as guides for these families.
Requested to write a featured article on white allyship for Motherly, online digital publication, published in 2020.
Featured on PBS’ Talk Show Courageous Conversations as the first guest to receive an extended 1 hour interview. (2021)
Facilitated seminars, including a workshop for continuing education credit for a group of social workers & adoption professionals at the National Council for Adoption’s national conference (2023)
My workshop “Equipping Transracial Adoption Parents to Cultivate Positive Racial Identity” received high praise & led to
immediate request for a follow-up training from the organization.

2018-2021

Lehigh University, Graduate Assistant

Simultaneously managed diverse graduate-level projects & assisted professors in the Anthropology & Sociology Department with class lectures, curriculum preparation, and grading for large classes of 80-100 students.
Executed an email campaign to Lehigh Alumni to secure funding for student-led research lab focused on the socialization of race in
families. The email campaign generated donations that surpassed our goal by 500%.
Guest lecturer for Prof. Bruce Whitehouse speaking on topics of race, racism, and biracial identity.
Provided individualized coaching, planning and project development with various students over multiple courses.

Additional Volunteer Experience

2012

Leukemia and Lymphoma Society - Lehigh Valley, Women of the Year Fundraiser

Top 3 fundraiser for the Leukemia & Lymphoma Society’s Woman of the Year fundraising campaign that resulted in $150,000+ collectively in the span of 3-4 months.
Independently designed and executed a short-term fundraising campaign that included developing and leveraging professional relationships of influence within the community.
Resulting in a featured interview on local on Channel 69 News educating viewers on the LLS mission & fundraising campaign.
Created a partnership with a pastor of a large faith-based community organization to increase mission awareness and solicit donors for philanthropic support among a previously untouched minority population.
Strategically secured corporate sponsorships and gift-in-kind donations from local business owners.
Created a customized donor solicitation mailing campaign and conducted call blocks to my own personal database for on-the- spot donations.